Benny Cheng MSc. DMS. DipM. Managing Director, Strategic Planning Hong Kong, China. Benny Cheng is a Certified Professional Marketer (Hong Kong), member of the Chartered Institute of Marketing (UK), Master of Science in Management from Brunel University and Henley Management School (UK) An experienced expert in the leasing and development of retail projects in Hong Kong and Mainland China, he is a member on the Shopping Center Professional Committee of the China General Chamber of Commerce with deep research for shopping mall development in China. Career Synopsis Senior management-Mall Manager of Portsea Island Co-op (UK), General Manager of Asia Commercial Holdings General Manager of Lane Crawford General Manager of Sun Hung Kai (China), General Manager of Shenzhen Vanke Real Estate Co., Ltd. Vice President of Shenzhen International Enterprise Co., Ltd, publicly listed on the Shenzhen Stock Exchange He is fully trilingual, fluent in Mandarin, Cantonese and English. Benny will use his extensive business network throughout China to help provide access to the resources needed for success. He will use his knowledge of real estate in China to assist in the analysis of each candidate property and in the relationship development with prospective licensees, lessees and developers. He has years of strategic management experience leading mixed commercial and entertainment complex projects from conceptual planning stage to operations in England, Hong Kong, and Mainland China. He uses his extensive business network throughout China to help provide access to the resources needed for success there. He will use his knowledge of real estate in China to assist in the analysis of each candidate property and in the relationship development with prospective licensees, lessees and developers. In addition, Benny applies his international knowledge to key projects in North America and Europe.